This morning a colleague of mine asked me if I was going to that meeting about “that page” of “that client’s” website. The way he said it it sounded like he asked me: “Are you the [name of page]?”.
We laughed about it and I thought it’d be quite funny to do an analogy of what each typical page of a transactional website would represent personality wise so here it goes.
The home page
The host who welcomes and takes care of the guests, tells them about what they can expect and directs them to where they need to go
The product section
The salesmen who wows people with beautiful products and amazing descriptions but seldom tells you the whole story
The detailed product page
The colleague who goes on and on about things and don’t leave out any details, and then try to convince others of their opinion
The comparison page
The sensible friend who advices people to do their research and not make any in-the-heat-of-the moment decisions
The product review section
The councillor who asks people to look at the situation from the other point of view and not jumpt to any conclusions
The support page
The parent who will help his/her child no matter what kind of trouble they’ve gotten themselves into
The terms and conditions page
The solicitor who has to point out the boring details to his/her clients but who knows they never pay any attention to them anyway
The shopping basket page
The sales assistant who always says “Do you know what would look really great with that?” and then happily adds it on to the person’s credit card
The confirmation page
The best friend who is always there and will reassure his/her dear and near that everything will be ok no matter what the situation is
The error page
The call center person who is never in a position to actually tell people what the problem is, or direct them to the right person who can solve it
(Above descriptions made somewhat stereotypical for the purpose of the analogy)
Which page are you?
