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Public speaking

Talks & workshops

I sort of fell into public speaking by accident in 2011. Since then, I’ve spoken and given workshops at a close to 60 conferences and meet-ups around the world such as SXSW, Web Summit and UX London as well as given internal keynotes. I’ve also been an instructor at General Assembly in London and taught just under 50 classes related to designing for multiple devices. You can see where I’ve spoken at the bottom of this page. 

Since 2019 I’ve mostly taken a break, mainly due to caring for little ones. As they’ve grown bigger I’m now able to travel more and would love to come talk or run workshops related to storytelling and AI at your conference or event.

Topics I like to talk about

Below you find my most popular topics for talks, workshops and training, though most things I write about I also love to talk about. The descriptions below are generic and the topics can be tailored in format as well as to different audiences. From designers and product owners, to developers, strategists, HR, leadership, and entire teams.

New topic!

When AI Does the Work, Storytelling Becomes the Work

As AI tools and agents take over more of the doing – writing, analysing, creating and even decision making – what we as humans bring to the table is changing. It’s no longer just about being efficient or clever with our tools. It’s about the layer we add on top, the connection, the context, the story.

In this session, we’ll look at why storytelling is becoming one of the most important skills we can cultivate in an AI-driven world. Not just to stand out and future proof our place at work, but to make what we create matter, to others and to ourselves.

Talk or workshop

Storytelling In Design

To every great story there’s a bit of magic involved and so there is to products and services that just work and deliver the right content, interactions and notifications at the right time, and on the right device.

Drawing on tried and tested storytelling principles from film and fiction and applying them to the context of UX, product and business, in this talk Anna shares how we can use storytelling to instil a bit of magic in the products and services we create, thereby ensuring we create better experiences that move users into action and healthier bottom lines for the business.

Talk or workshop

Using Storytelling For Organisational Impact

Have you ever given a presentation or held a meeting at work that didn’t turn out the way you wanted it to? Perhaps someone interrupted you early on and derailed the rest of the meeting, or changed the scope and direction resulting in that you didn’t get to present your recommendations and your full work? Or perhaps you know that you lack a good structure and framework that will make you feel confident and in control, no matter what you present, who you present to, and how tricky they may be.

If that sounds familiar, this session is for you. Drawing on tried and tested storytelling principles and methods from film, fiction–and the greatest presenters–and applying them to a work context, this session will change how you approach, create and give presentations and meetings. You’ll learn the three key pillars that lay at the heart of creating and delivering impactful presentations that move people into action and have a practical framework that you can apply the very same day.

Talk or workshop

How To Use Storytelling To Advance Your Career

There is a quote by Carl Jung that goes “The world will ask who you are, and if you don’t know, the world will tell you”. In this practical session we’ll look at the importance of storytelling in relation to what you do professionally and how stortytelling can help you present and sell what you do in a more efficient and better way. We’ll cover why you need to create a story around yourself, how to do it, and why you really need to own it to succeed and advance your career.
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Where I've spoken & given workshops

Some of the conferences and meet-ups I’ve spoken and given workshops at are: SXSW, UX Lisbon, Generate London, UX London, Euro IA, Websummit, MOBX, Reasons:London, Webbdagarna, UX Ireland, CXL Live, inOrbit, Agile Scotland, DXN Nottingham, Funkas Tillgänglighetsdagar, Amuse, Conversion Hotel, Mobile UX London, UX In The City Oxford, Geek Girl, UCD, ClickSummit, Design & Banter, Bulgaria Websummit, UX Lausanne, Digital Dumbo, and Cambridge Usability Group.
Some of my talks

What my talks & workshops are like

I grew up in a family where stories were always told and that’s how I approach both speaking and running workshops.

Time is one of our most valuable resources and when someone has given me their attention, I do my utter most to give something valuable and memorable back. And I make it easy for you, the organiser, to trust that I deliver what you need, on time.

My sessions, whether workshops or talks, tend to be full and even oversubscribed. At SXSW I was asked to do an extra sessions related to my book and we still had to turn people away. 
Anna speaking at Conversion Hotel
Storytelling methods for experience design

Say 'Hej'

 If you want to get in touch about a speaking, workshop or training engagement, fill in the form below and I’ll get right back to you. Or book a time to chat through this Calendly link.

Previous talks & workshops

Here are most of the talks and workshops I’ve given

2024

Convey UX, 28 Feb 2024 | Remote talk
The Role of Storytelling For UX in the Time of AI

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2023

Product Makers, Feb 2023 | Remote talk
Creating Orderly Chaos During Discovery With Storytelling (video)

——

2022

UX Fika/ Women in Tech, 20 May 2022 | Webinar (meant to be an in person talk)
How To Use Storytelling To Advance Your Career

——

2019

Webbdagarna Stockholm, 19 Mar 2019 | Talk
Så Blir Användaren Den Riktiga Superhjälpten

inOrbit, 14 Mar 2019 | Talk
How To Make The User The True Hero

Agile Scotland, 11 Mar 2019 | Talk
Storytelling Methods for Experience Design

——

2018

Digital Growth Unleashed, London, 17 Oct 2018 | Talk
Optimising Landing Pages Through Narrative Structure

UX Insider, Bournemouth, 16 Oct 2018 | Talk
The Role Of Narrative Structure In Experience Design

UX Fika, London, 12 June 2018 | Workshop
Storytelling Methods For Experience Design

Conversion Elite, London, 06 June 2018 | Talk
Using Storytelling to Create Experiences that Convert

CXL Institute, Online, 06 Apr – 3 May 2018 | Online course
UX For Marketers – 4-week course

NUX Camp, Leeds, 27 Apr 2018 | Workshop
Storytelling Methods For UX Design

Conversion World, Online, 19 Apr 2018 | Talk
Connecting Emotion With Action: How To Use Storytelling To Convert

CXL, Online, 06 Apr 2018 | Webinar
How To Use Storytelling To Craft Higher-Converting Cross-Device Experiences (video)

IIex Europe, Amsterdam, 20 Feb 2018 | Talk + panel
How To Use Storytelling To Craft Experiences That Engage

——

2017

UXLx, Lisbon, 24 May 2017 | Workshop
Storytelling In Design

Click Summit, Lisbon, 12-13 May 2017 | Talk
TBD

UX Fika, London, 25 April 2017 | Workshop
1 Day UX Bootcamp

UX In The City, Oxford, 21 April 2017 | Talk
Beyond The Hamburger Menu

ConversionXL Live, San Antonio TX, 5 April 2017 | Talk
Using Storytelling to Craft Multi-Device Experiences That Convert (video)

SXSW, Austin TX, 10-14 March 2017 | 2 x Talks
Book reading: Storytelling in Design

DXN, Nottingham, 08 Feb 2017 | Talk
Storytelling In Design

——

2016

UX Fika, London, 9 December | Workshop
1 Day UX Bootcamp

GA London, 1 December | Workshop
Designing for Multiple Devices: 3-part series

Conversion Hotel, Texel, NL 18-20 November | Talk
Storytelling in Design

UX Ireland, Dublin, 10 November | Talk
Beyond the hamburger menu

GA London, 24 October | Workshop
Designing for Multiple Devices: 3-part series

UX Fika, 29 September | Workshop
UX for startups – From Idea To Prototype

GA London, 28 September | Workshop
Designing for Multiple Devices: 3-part series

Generate London, 23 September | Talk
Building Device Agnostic UX Systems

GA London, 08 August | Workshop
Designing for Multiple Devices: 3-part series

GA London, 07 July | Workshop
Designing for Multiple Devices: 3-part series

UX Fika, 28 June | Workshop
Best Practice For UX Deliverables

GA London, 30 March | Workshop
Designing for Multiple Devices: 3-part series

UX London, London 13-14 April | Workshop
Storytelling For Muti-device Design

Funkas Tillgänglighetsdagar, Stockholm 13-14 Apr | Talk
Storytelling In Design

GA London, 30 March | Workshop
Designing for Multiple Devices: 3-part series

GA London, 2 March | Workshop
Designing for Multiple Devices: 3-part series

Bulgaria Web Summit, Sofia 20 Feb | Talk & Workshop
Storytelling For Multi-device Design

——

2015

Amuse, Budapest, 30 Oct 2015 | Talk
Storytelling in a Multi-device Landscape

GA London, 16 Sep 2015 | Workshop
Designing for Multiple Devices: 3-part series

Mobile Creatives, London 02 Sep 2015 | Talk
Building device agnostic UX systems

Breaking Borders, Reading 18 Aug 2015 | Talk
Designing around storytelling

GA London, 06 Aug 2015 | Workshop
Designing for Multiple Devices: 3-part series

GA London, 08 Jun 2015 | Workshop
Designing for Multiple Devices: 3-part series

GA London, 30 Apr 2015 | Workshop
Designing for Multiple Devices: 3-part series

GA London, 14 Apr 2015 | Workshop
Designing for Multiple Devices: 3-part series

GA London, 05 Mar 2015 | Workshop
Designing for Multiple Devices: 3-part series

Reasons:London, 20 Feb 2015 | Talk
Beyond the hamburger menu

GA London, 17 Feb 2015 | Workshop
Designing for Multiple Devices: 3-part series

GA London, 21 Jan 2015 | Workshop
Designing for Multiple Devices: 3-part series

——

2014

Webbdagarna, Växjö 04 Dec 2014 | Talk
Responsivt – Inte bara för mobilen

GA London, 27 Nov 2014 | Workshop
Designing for Multiple Devices: 3-part series

Digital Doughnut, London 24 Nov 2014 | Talk
Beyond the hamburger menu

GeekGirl, London 28 Oct 2014 | Talk
Building device agnostic UX systems

UCD, London 25 Oct 2014 | Talk
Device agnostic design

GA London, 23 Oct 2014 | Workshop
Designing for Multiple Devices: 3-part series

MOBX, Berlin 13 Sep 2014 | Talk
Beyond the hamburger menu

Digital Dumbo, London 24 July 2014 | Talk
Designing around storytelling

GA London, 25 June 2014 | Workshop
Designing for Multiple Devices: 3-part series

GA NYC, 15 June 2014 | Workshop
Designing for Multiple Devices: 3-part series

GA London, 7 June 2014 | Workshop
Responsive Design & Development

Front End London, 29 May 2014 | Talk
10 Things That Excite Me About the Future

UX Lausanne, 23 May 2014 | Talk
Device Agnostic Design – How to get your content to go anywhere

Cambridge Usability Group, 12 May 2014 | Talk
Designing better UX deliverables

UX Oxford, 23 April 2014 | Talk
Storytelling in design

GA London, 10 April 2014 | Workshop
Designing for Multiple Devices: 3-part series

Design + Banter, 9 April 2014 | Talk
Storytelling in design

Event Handler, 05 March 2014 | Workshop
Best practice for UX Deliverables

Eventhandler, 26 Feb 2014 | Workshop
Selling UCD: How to get buy-in & measure UX

GA London, 13 Feb 2014 | Workshop
Designing for Multiple Devices: 3-part series

Digital Pond, 06 Feb 2014 | Talk
Designing around storytelling

Event Handler, 28 January 2014 | Workshop
Best practice for UX Deliverables

GA London, 20 January 2014 | Workshop
Designing for Multiple Devices: 3-part series

——

2013

GA London, 26 November 2013 | Workshop
Designing for Multiple Devices: 3-part series

UCD2013, 8 November 2013 | Talk
Designing around storytelling

Dublin Web Summit + GA, 30-31 October 2013 | Workshops
Designing for Multiple Devices

Event Handler, 22 October 2013 | Workshop
Best practice for UX Deliverables

GA New York, 07 October 2013 | Workshop
Designing for Multiple Devices

GA London, 07 Aug 2013 | Workshop
Part 3: Advanced Designing for Multiple Devices

GA London, 31 July 2013 | Workshop
Part 2: Intermediate Designing for Multiple Devices

GA London, 24 July 2013 | Workshop
Part 1: Fundamentals of Designing for Multiple Devices

GA London, 30 Apr 2013 | Workshop
Part 3: Designing For Multiple Devices

GA London, 28 Mar 2013 | Workshop
Introductory workshop: Designing for Mobile Devices

GA London, 18 Mar 2013 | Workshop
Part 2: Designing For Multiple Devices

GA New York, 14 Mar 2013 | Live streaming
Part 1: Designing For Multiple Devices

GA New York, 6 Mar 2013 | Workshop
Part 1: Designing For Multiple Devices

GA London, 04 Mar 2013 | Workshop
Part 1: Designing For Multiple Devices

Google Campus, 26 Feb 2013 | Workshop
Best of GA: Designing For Multiple Devices

GA London, 18 Jan 2013 | Workshop
Understanding UX: Designing for multiple devices

GA London, 14 Jan 2013 | Workshop
Part 1: Designing for multiple devices

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2012

GA London, 19 Nov 2012 | Workshop
Part 1: Designing for multiple devices

GA London, 29 Oct 2012 | Workshop
Understanding and Utilising the Product Lifecycle

Geeky, London 23 Oct 2012 | Talk
What the numbers tell us

Dublin Web Summit, 18 Oct 2012 | Talk
What the numbers tell us
www.dublinwebsummit.com/

GA, New York 08 Oct 2012 | Workshop
Part 1: Designing for multiple devices

GA London 01 Oct 2012 | Workshop
Part 1: Designing for multiple devices

Bouvet Malmö, 29 Aug 2012 | Talk
Design för mobilt mångfald

GA London 6 Aug 2012 | Workshop
Part 1: Designing for multiple devices

GA London 28 May2012 | Workshop
Part 1: Designing for multiple devices

Polish IA Summit, Warsaw 20 Apr 2012 | Talk
Designing for everyone, everywhere, at anytime

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2011

Internet Week Europe, 9 Nov 2011 | Talk
Designing for everyone, anywhere, at anytime

Euro IA, Prague 23 Sep 2011 | Talk
Designing for everyone, anywhere, at anytime

Book a time to chat about a session

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