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On aiming at something bigger

The internet, at this time in history, is the greatest client assignment of all time. It’s offering you a blank check and asking you to come up with something fascinating and useful that it can embrace en masse, to the benefit of everyone.

– Ben Pieratt, Svpply – referenced in the A list apart article An Important Time for Design. I highly recommended it.

Image source: www.flickr.com/photos/aftab/3602645078/in/photostream

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