How Storyboarding Has Helped Me As A Freelancer
October 31, 2025
Why I developed a method for storyboarding presentations and other deliverables and how I apply it to my work.
Category: UX matters
Sometimes there should be friction and sometimes that friction will cost you
October 30, 2025
What a recent road trip and charging experience showed in terms of the difference removing friction does.
How Our 7-year Old Used a Storyboard To Plan Out Her Show
November 4, 2024
The story of how our 7-year old daughter ended up drawing a storyboard for her show and the value it has in a work context.
Don’t judge a book too much by its covers
November 7, 2023
The best books aren’t always the newest ones. Or the ones with the fanciest cover. Some of the best books are the ones that are older, worn, where the pages have been turned a hundred times, and where the cover, well it could be better. Each of us has a
“Beat everybody to your inconvenient truth”
August 21, 2023
That was one of the quotes I wrote down this lunchtime as I listened to an episode of the Mel Robbins podcast about imposter syndrome. There was another really good one which was “You can diffuse the imposter syndrome if you just accept where you’re at” which really struck a
Embracing and creating ordered chaos
October 21, 2022
Back in February 2011 I left Dare and began freelancing. At the same time we started building a loft conversion in our flat, and doing a head to toe renovation of it. Terrible timing in hindsight as there were so many decision to be made on a daily basis, most
Doing a retro and setting your intentions for autumn
September 26, 2022
Over the past month and a bit many of us have returned to work after the summer and the feelings might be mixed. Whether you’ve had a short or a longer break over the summer, now is a good time to do a retro of the first 9 months of
New workshop – Storytelling Methods For Experience Design
April 7, 2018
With my ‘Storytelling in Design’ book about to be sent to production and our baby girl being 7 months old, I’m kicking off running workshops again and will give a new one related to my book in London, Copenhagen and Stockholm this spring.
My walk & talk “podcast” experiment
February 16, 2018
I’ve done a little experiment that I’d love your feedback on. It’s a series of unedited, no thrills audio recordings and what I’d love your input on is if I should turn them and the idea behind them into a no thrills podcast.
What a visit to Tesco can teach us about the obvious
April 14, 2017
The other day I stood in the self-check out queue in Tesco watching the woman in front of me struggle to pay for her 6 pack of Pepsi.
I’m starting a UX school
March 29, 2017
I fell into running workshops after visiting General Assembly (GA) in NYC to look at their co-working space. A chat led to a dinner in London as GA was about to open here and shortly thereafter I taught my first class with them. Fast forward five years and I’ve taught
UX for startups: From idea to prototype in 3 weeks
October 11, 2016
When Steve Krug wrote his book ‘Don’t make me think’ his intent was to help people to learn to think like a usability expert. Over the last few years as I’ve helped other startups with the UX for their websites and apps, I’ve seen a great gap and I wanted
On push notifications
February 12, 2016
We’ll admit that push notifications are a great way to keep up with new content when it arrives. However, those messages quickly become annoying when they relate to things that you really don’t give a shit about. – Engadget
Day 19 | Making projections
January 24, 2016
Today I’ve been head and knee deep into our financial forecast for the next 18 months. That brings us to July 2017. Quite a long time away and yet, not really that far away at all.
End of holiday. A new beginning
August 20, 2014
I’ve always had a particular liking for symbolic new beginnings. The end of summer holidays and the start of “autumn” is one of them. It fills me with excitement of what’s to come. And this year I’m a bit more excited than usual.
In favour of company wide UX ownership & the specialist UX
February 9, 2014
Earlier this week I met with a small company to discuss UX training for their whole team. The founder expressed how he didn’t want UX to be owned and so to speak “carried out” by one person only, but that UX should be something everyone was involved in and a
Bringing you UX fika
December 31, 2013
In 2014 I’m combining my love for fika, cafes and UX into practical, hands on learning sessions in inspiring places.
Introducing UX and collaborative working into teams
December 15, 2013
Over the soon to be three years I’ve been freelancing I’ve come across places where UX and collaborative working has been an integral part of the process and value that a company provides, and other places where it’s still been in its early infancy.
How having mentors have helped me
August 6, 2013
Looking back at my years doing what I do there is one thing that stands out more than anything in terms of what I’ve found the most valuable and rewarding. And that’s having a good mentor to learn from and bounce work with.
Project flat & the argument for tailored experiences
July 31, 2013
The second time I did my ‘Designing for everyone, anywhere, at any time’ talk I told the story of project flat and why one size fits all just ends up with a fair few misfits.
Why you should write every day
You probably think you have nothing to write about but once you start it gets hard to stop. Honestly.
Writing is an incredibly important skill at all levels. By writing every day you reflect on things in a different and clearer way and you become better at expressing yourself. If you haven’t tried writing every day, give it a try for 30 days to begin with. I did it every day of 2012. Seth Godin has done it for years and swears by it.