UX matters

On redesigns

April 14, 2011

Every time you redesign… God kills a kitten.

Tweeted by @louisrosenfeld. See his UX London presentation on Slideshare

Image source: www.flickr.com/photos/matterphotography/2739799786

Have you read these?

Picture of a storyboard I did a long time ago of UX/ experience planning deliverables and slides we should include in a client presentation

How Storyboarding Has Helped Me As A Freelancer

October 31, 2025

Why I developed a method for storyboarding presentations and other deliverables and how I apply it to my work.

Picture from our charging spot overlooking the lake Vättern by Gränna

Sometimes there should be friction and sometimes that friction will cost you

October 30, 2025

What a recent road trip and charging experience showed in terms of the difference removing friction does.

Image of people being in a remote meeting

How purposeful storytelling helps when asked to present on the fly

June 5, 2025

A year and a half ago I was asked to present on the fly to a large group of people. This post is about how the simple practice of purposeful storytelling helped med present confidently on the fly.

On redesigns

Have you read these?

How Storyboarding Has Helped Me As A Freelancer

Sometimes there should be friction and sometimes that friction will cost you

How purposeful storytelling helps when asked to present on the fly

Find me on

Featured writings

I'm reading

Sign up to the UX Fika newsletter