UX matters

To put it simple…

March 24, 2011

An iPhone app is not a mobile strategy, it’s an iPhone app.

Said by Google’s Ian Carrington, tweeted by @chrisjvernon

Image source: www.flickr.com/photos/aftab/3602645078/in/photostream

Have you read these?

Picture of little birdie in my hand after we rescued her the first time this morning

When You Think Something Will Fly

May 29, 2026

Sometimes you have an idea, venture, or belief and think “This is going to fly.” And sometimes that turns out

Picture of a storyboard I did a long time ago of UX/ experience planning deliverables and slides we should include in a client presentation

How Storyboarding Has Helped Me As A Freelancer

October 31, 2025

Why I developed a method for storyboarding presentations and other deliverables and how I apply it to my work.

Picture from our charging spot overlooking the lake Vättern by Gränna

Sometimes there should be friction and sometimes that friction will cost you

October 30, 2025

What a recent road trip and charging experience showed in terms of the difference removing friction does.