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Day: December 10, 2011

Advertising that hits home

December 10, 2011

The other week I had the “privilege” of going to Ikea twice. As a live-abroad Swede Ikea holds a special place in my heart, but even for me two days in a row is a bit much. However, no matter where in the world I am walking into an Ikea will

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Why you should write every day

You probably think you have nothing to write about but once you start it gets hard to stop. Honestly. Writing is an incredibly important skill at all levels. By writing every day you reflect on things in a different and clearer way and you become better at expressing yourself. If you haven’t tried writing every day, give it a try for 30 days to begin with. I did it every day of 2012. Seth Godin has done it for years and swears by it.