ux | work | life matters

On how product features alone aren’t enough

You don’t differentiate through your product’s feature set, its battery life or any other spec. The difference is emotional: Don’t just do something for me, but make me happy while doing it.

From the Mashable post With iOS 7, Apple Leads by Following

Image source: www.flickr.com/photos/jdhancock/4354438814

Have you read these?