In September I’ll be speaking at the EuroIA summit for the first time. I’m more than a little excited. The abstract for my talk together with the other speakers are up at the EuroIA website and also included below.
Abstract
“Design for everyone and you design for no one” has been the universally acknowledged mantra shared with clients, colleagues and students when they ask “What about …?”. But does it still hold true?
Today the users we design for access the web from an ever increasing array of devices used anywhere and at any time. From the young to the old more people are online with each user expecting what they use to work for them, and them specifically. Their journeys are becoming less linear with multiple entry points and wished for onward journeys across channels, resulting in an endless list of ‘could be’ scenarios for us as designers. More than ever, by targeting a specific audience, and specific scenarios, we’re shutting out or compromising the experience for the rest. But, is it actually possible to design for everyone and if so, where do you start?
Building on principles from responsive design, dynamic publishing, contextual and timely content this presentation provides a toolbox for how to design for everyone, anywhere, at any time by defining:
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I hope you like it and that you come by and say hello if you’re in Prague between 22-24th of September.
