Anna Dahlstrom
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Copyright © 2013 Dahlstrom UX Consulting Ltd

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  • You don't differentiate through your product's feature set, its battery life or any other spec. The difference is emotional: Don't just do something for me, but make me happy while doing it. From the Mashable post With iOS 7, Apple Leads by Following
    11-06-2013
  • Simple is terrific but simplistic is not. Don’t lose important complexity. Complexity gives our lives and interfaces texture. People don’t want dumbed down interfaces. They want uncomplicated experiences. Josh Clarke via Luke W
    10-05-2013
  • Why we should be designing with the individual in mind

    A lot has happened in the last 10 years. Multiple devices and smartphones in particular have exploded and with that how we use the web and what we expect from it has changed.

    07-05-2013 Read more
  • Happiness is not something you postpone for the future; it is something you design for the present Jim Rohn
    07-05-2013
  • The joy of teaching

    Just under a year ago I started teaching classes over at General Assembly in London. Since then I’ve taught 15 classes with them, here and in New York. Getting involved with General Assembly is one of the best things I’ve done.

    06-05-2013 Read more
  • Great product design doesn't happen because of one person. It's a team effort with everyone touching the product in some way. From the ZURblog post Designers Can Move Mountains
    14-11-2012
  • Day 307 | The story of the perfect but useless litter tray

    When it comes to product design what we like in terms of how a product will be used and how it’s actually used can be very different. Last week I paid the price for going for wishful thinking rather than facts and the actual use case.

    06-11-2012 Read more
  • Day 284 | Building & crossing bridges

    Today we walked across the Brooklyn Bridge and back taking us from the world of Manhattan to the world of Brooklyn. Though the views are seldom as beautiful we cross and build bridges every day in what we do.

    15-10-2012 Read more
  • Day 259 | Flat packs and visual instructions

    It’s just over a year since we completed project flat and today we went to Ikea, again. As always you end up with quite a few things when you leave the yellow and blue store, but today it was planned.

    17-09-2012 Read more
  • Day 237 | Seeing the bigger picture

    Yesterday I watched the Closing Ceremony on iPlayer. Though I was there in person I wanted to see what it had looked like on TV. As I sat in the sofa and watched the zoomed out view of the stadium, it reminded me of the importance of balancing the bigger picture with the small details.

    26-08-2012 Read more
  • It’s what you do that matters

    Recently I’ve come across a few people who have expressed concerns around what to call themselves and if what they do is right. They’ve looked to thought leaders and the general UX community for guidance but instead they’ve become insecure and scared.

    25-08-2012 Read more
  • Mobile itself is the nuts, bolts, and infrastructure, while mobility is the context which determines if it all works together or doesn't. From the Harvard Business Review post The Future Isn't About Mobile; It's About Mobility
    22-07-2012
  • Day 153 | The importance of good relationships

    In order to do our job as IAs and UX designers properly we need not only to have good and close relationships with the teams we work with but also the clients who’s products we’re designing. Without those, selling our ideas are all the harder, no matter how good they are.

    03-06-2012 Read more
  • Slides for my GA London class ‘Designing for multiple devices’

    Tonight I held a class over at General Assembly here in London with the purpose of providing an overview of the usage patterns and UX principles you need to consider when designing for multiple devices, as well as provide some hands on experience.

    28-05-2012 Read more
  • The notion that you should create a separate, stripped-down version for 'the mobile use case' might be appropriate if such a clean mobile use case existed, but it doesn't. [...] Just because I'm on a small screen doesn't mean I'm interested in less content or want to do less. [...] Stripping out content from a mobile website is like a book author stripping out chapters from a paperback just because it's smaller. We use our phones for everything now; there's no such thing as "this is mobile content, and this is not." From the .net Mag article Nielsen is wrong on mobile by Josh Clark.
    21-04-2012
  • If touch is the future, the physical world is overflowing with inspiration for UI designers who are willing to simultaneously accept the limitations of "pictures under glass," and think beyond them. From the Co.DESIGN post Using Origami To Mock-Up Ingenious Gestural Interfaces, a post about Juan Sanchez's Interface Origami
    17-04-2012
  • I wish my friends would tell their fears to go f*** themselves and just do whatever is truly in their hearts. Whitney Hess, in a tweet
    05-04-2012
  • Designing sales pitches

    Today I received a call from one of the charities I support. It was obvious why she was calling, but it took her 2.5 minutes of reading from a script to get to the point.

    31-03-2012 Read more
  • Design is built on relationships—between people mostly, but also between skillsets and knowledge areas. - Eric Schmidt, CEO Google referenced in the UX Mag article Breaking through the glass : Designing digital experiences beyond the screen
    28-03-2012
  • The best way for an organization to fuel higher productivity and more innovative thinking is to strongly encourage finite periods of absorbed focus, as well as shorter periods of real renewal. the Harvard Business Review article The Magic of Doing One Thing at a Time on how only doing one thing at the time can boost innovation and productivity as well as make us healthier and less overwhelmed.
    19-03-2012
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