Usability is a moving target. A user’s understanding of your application improves over time and your application’s interface should adapt to your user. - Layervault in Progressive Reduction
The second time I did my ‘Designing for everyone, anywhere, at any time’ talk I told the story of project flat and why one size fits all just ends up with a fair few misfits.
A lot has happened in the last 10 years. Multiple devices and smartphones in particular have exploded and with that how we use the web and what we expect from it has changed.
This post has been brewing for a long time. It’s about a topic I’m increasingly interested in and convinced will be the future of who we design for.
...serving up the same stale content to everyone is, without question, no longer enough. from the Smashing Mag article Real time data and a more personalised web